In 2010, Disney Interactive Studios announced plans for Club Penguin: Game Day!, a game for the Wii. It was reported that the game was released on September 21, 2010, in the U.S. Reportedly, the game would involve players working as a team trying to earn sections of land on an island, with the objective being to conquer the island. The game was based around several interactive games, some of which were 3D versions of games then played and games which appeared only at the Fall Fair (such as Puffle Paddle) in Club Penguin. Players were able to customize their penguins and choose their team (blue, red, yellow, or green). Any points earned in the Wii game could be synchronized with Club Penguin.
Club Penguin: Game Day! was developed by Artoon and released in September 2010. The game can be played by up to 4 people at once. There is also a single player mode. Club Penguin: Game Day! and its rating were first found on the ESRB site in April 2010, but it was taken down before May since the game was not announced at that time. It then was officially announced on June 10, 2010. The ESRB descriptor was put up again in July 2010. In the game, players can create and customize a 3D penguin and compete in a variety of challenges. Each time players beat a challenge, they conquer some territory on the island. The ultimate goal for players is to conquer as much territory as possible. Once, players could transfer coins, items, and stamps to his/her Club Penguin account. However, this is no longer working since May 20, 2014 at 10.30 PM EST when Nintendo discontinued the Wi-Fi support with the Nintendo DS and Wii.