On October 9, 2009, Atari, Inc. signed an exclusive worldwide licensing agreement with The Weinstein Company to release video games based on the series.
The video game was released for the Wii on March 2, 2010, and on Microsoft Windows a week later on March 9, 2010. The game features Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia reprising their roles, and also features eight contestants from the sixth season of the series, including then-winner Irina Shabayeva. The Wii version of the game also supports the Wii Balance Board accessory. The game was later released in Europe in June 2010 exclusively for the Wii, distributed by Namco Bandai Partners.