Pro Evolution Soccer 2010 (officially abbreviated as PES 2010 and known in Asia as World Soccer: Winning Eleven 2010) is the ninth football video game in the Pro Evolution Soccer series. The game was developed and published by Konami for release on Sony's PlayStation 2, PlayStation 3, and PlayStation Portable; Microsoft's Xbox 360 and Windows; Nintendo's Wii; and mobile phones.
PES 2010 was announced on 8 April 2009 and the playable demo for the PC, PS3, and Xbox 360 versions was released on 17 September 2009. The game itself was released on 23 October 2009 in Europe.
Lionel Messi (FC Barcelona and Argentine player) is a key endorsement player for PES 2010, having featured extensively throughout the promotion and development of the game. He features on the cover alongside Fernando Torres (Spanish and Liverpool F.C. player), another endorsement player. PES 2010 was succeeded by Pro Evolution Soccer 2011.